Commercial Shoots

To give you some more inspirations, we are presenting some well-known companies which have achieved very successful marketing campaigns to create a positive corporate-identity.

It all started about 25 years ago with Yves St.Laurent’s ads for perfume and Versace’s fashion catalogues. What was shocking for that time has become a basic standard-of-style for modern advertising. Nowadays, many marketing strategists for leading corporations are showing skin because eroticism grabs attention.

Here are examples of fashion catalogues by Versace, Sisley and Abercrombie & Fitch, photographed by icons like Bruce Weber, Herb Ritts, Richard Avedon, Helmut Newton and Terry Richardson.

The pictures on big advertising posters and billboards have to be very strong, exciting and forceful. Especially in the United States, where there are so many competitive commercial visuals, one has to use powerful eye-catching images to reach the consumer.

Creative art directors very often break taboos. And they like to use contrasts, humour, eroticism and celebrities. Just a quick glance at the billboard or poster has to be an attention-grabber.

The more unusual the image, the more viewers will react. The more erotic the image, the longer it will stay in the viewers mind. The more crazy the presentation, the more the viewers will remember the product being advertised. Here are three successful examples for memorable billboards:

Our every-day-world is full of magazines and other print media. About 80% of the pages are filled with colourful advertisements. Everything from the sometimes boring-serious to the capricious, fun and funny.

The outstanding ads are the ones we remember because they are unique. As an example of a successful advertising photograph, please view the fun ad to the right.

Huelsta is selling quality high-design furniture. The bare-butt initially has nothing to do with that product. But the athletic nude body is used as an eye-catching device to attract the consumer’s attention to read the ad copy. It works!

Do you need a fresh idea for your individual project?
Are you open to whimsical suggestions for a modern ad campaign?
The company HvB photography can provide you too with such creative photography solutions.

© Photo: huelsta.de

The pictures in the brochure shown to the right are sporty and full of life. The goal is that the product (here: shoes) should have a positive over-all image and lasting recognition in the consumer’s mind.

To accomplish this, some keywords used were: youthful, healthy bodies, playful eroticism, relaxed holidays, exotic travel location, etc.

In this sample, the shoe producer Goertz17 is presenting a 3-fold-flyer with two attractive young people on a sunny beach with palms. The nudity of the couple is covered only by big black bars. This very obvious coverage is drawing attention to the nudity. Then, the viewer takes notice of the shoes being offered in the flyer.

Nudity sells! This is a proven concept for successful marketing.